Jennifer Joost
Joost Designs
What’s the story
behind your company?
Joost Designs began as a love for art. After
playing around with different mediums (paint, ink, charcoal, sculpture..etc) I
found a love for metal and stones. I have been an artist my entire life
and have been creating jewelry for 5 years.
What are you passionate about and how does that
inspire your artistic creations?
I am a very passionate person who loves to
inspire and be inspired by nature. Nothing gets my creative juices
flowing like a hike in unknown territory. Sometimes images of places I
have never been to can inspire me to create jewelry.
What is your
favorite product to make?
I love to make anything from silver and gold.
There is nothing for exciting than taking a torch to one of these metals. It is simply beautiful to work with and the product is of high quality.
What do you find
the most challenging on a day to day basis?
Not having enough beads. Haha.. Im just
kidding, but the beads that I want come from all over the world so I have to
stock up when I do find some unique pieces for my designs.
What one trait has
helped you the most in your business as an artist/maker?
Patience. This is the most important thing
for a jewelry designer. You can go from a sketch to another sketch, to
even more sketches before you decide what you want to make. Then making
it takes time and patience to piece it together the way that you want.
For me beading is very therapeutic and full of zen.
What do you think
is more important, talent or drive and why?
I believe both are important elements when doing
business. Its one thing to have talent, but if you are not putting the
talent to use then what do you have? They work hand in hand giving the
artist the ability to succeed as a designer.
What is the
toughest lesson you've learned and how did you learn it?
Crimping the wire on the pieces I make. It
just takes a LOT of practice. Take it slow and make sure you are doing
everything correctly, because this can make or break your finished design.
What is the one
piece of advice you have for other artists/makers?
Never give up. Do what you love. And
inspire the world!
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